in fear

Marketing

youtube: https://www.youtube.com/watch?v=D5ZbJgUOwwU&feature=player_embedded 

Poster

Thor research

THOR 2

 

Producer: marvell studios

Directors Alan Taylor

Chris Hemsworth, Natalie Portman, Tom Hiddleston

Technology used to make the film:

Sound Mix:Dolby Digital|Datasat|Dolby Atmos

 Color: Color

 Aspect Ratio: 2.35 : 1

Camera : Arri Alexa Plus 4:3, Panavision G-Series Lenses

Canon EOS 5D Mark II, Canon Lenses (second unit: crash camera)

Phantom Flex, Panavision G-Series Lenses (high-speed shots)

Red Epic, Panavision G-Series Lenses (some shots)

Thor 2 has been marketed in various places. Firstly marvel released a comic book prior to the release of the trailer. Forbes is a leading source for reliable business news and financial information also commented about the movie which increased audience awareness. San Diego Comic-Con International, Hiddleston introduced footage from the film to audiences in character as Loki. Synergy is used when marketing thor 2 as gameloft released a mobile video game titled the movie. Disneyland also promoted the film as one of their attractions is called ‘treasures of asgard’ which features displays of Asgardian relics and transports guests to Odin's throne room, where they are greeted by Thor.

Various bus advertisements, billboards and trailers of the movie increases public awareness of the film.

walt disney distributed it



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Production, distribution, marketing and exhibition

Production
-the action of making or manufacturing

In a film, production consists of 4 stages; development, pre production, production and post-production.


The first stage in production is development; in this stage the producer has to get a story, whether from a film, book or own ideas, and then the producers conclude onto which theme is right for them, afterwards they asks upon a writer to come up with a synopsis. The next step is to produce a step outline which shows details of every scene briefly of the screenplays story. A screenwriter then writes a screenplay, which is like a script. After this, the producer and screenwriter partner-up to form a film pitch and they present it to financiers who, if they give it the green light, will financially support the film.

The next stage is where the film is planned out carefully. this stage is where the production company and office is established. A production company is created and a production budget is drawn up to plan expenditures for the film. The producer hires a crew.  A typical crew includes a director; assistant director; casting director; location manager; production manager; director of photography; director of audiography; production sound mixer; sound designer; composer; production designer; art director; costume designer; make up and hair designer; storyboard artist; choreographer; and other supporting. this stage is called pre-production.

Once the concept and script is finalized and the casting and the scheduling is completed the next move is the most important part of the whole project, the actual shoot. Depending on the complexity of the production this can take from 1 day to a few weeks of principle photography. 

The final stage is post production where editing, sound design and colour  grading is added onto the film clips.

Distribution

Distribution is where films are released to the audience; in cinemas, dvd's and even the internet. 

Marketing 

There are various ways films can market their films 

• Trailers
• Tv
• Radio 
• Posters

Exhibition 

There are two types of cinemas where films are shown.

• national chain 
• independent exhibitions 

National chains are mainly based in city centres and is a blockbuster film and is targets more of a variety of audience. 

 Independent exhibitions tend to be shown in the country side which is aimed at a specific audience.

Discussion on film industry

Based on the discussion in the classroom, the majority came to the conclusion that the main type of film that they watch are big budget hollywood films.  Many people tend to watch films 2-3 times per year, which is good considering the fact that people have the ability to watch many cinema titles for free in the comfort of their homes. In addition to this, the majority of people are inclined to buy refreshments from superstores such as: Sainsburys, Tesco and Morrisons, which is bad considering 40% of cinema's income comes from the selling of them.

10 facts about film industry

10 Facts About Film Industry

• In 2012 the UK box office took over £1billion for the 3rd year running.
• 646 films were released in the UK in 2012, thats 12 new films a week. 
• Saturday night was the most popular night, 24.1% of box office
• the target audience is aged 15-24 according to box office getting 29% of the votes.
• Action was the most popular genre in 2012 34.7% of the votes according to box office.
• About 40% of a cinemas profit comes from refreshments.
• £300 spent on prints and advertising by film distributors in 2012.
• Cinemagoing is shared experience with an average of 3 people per party.
• 60% of 16-30 year olds believe film content should be free when accessed online
• 14% of retail buyers brought a film they had previously seen in the cinema 

Group Photo